Above all else, I’m a dad – my children are incredibly important to me and I want to make a difference for them and the world they are growing up in. Ten years ago, I quit my corporate job working in IT and telecoms so that I’d have more flexibility and be able to see more of my children.
Although I’ve been a dad for nearly twenty-two years now, I’ve been a geek for much longer – it’s about 40 years since my Dad brought an Apple II Computer home for his work. It was only a matter of days before I’d read the manuals from cover to cover and started writing programs, one being published in Practical Computing in 1982. So I really am very lucky to have a gift with technology.
Since leaving the corporate world, I first discovered the world of online marketing and marketing automation - hence the name of this website.
For the past five years however, I've specialised in the field of email deliverability, helping businesses avoid the spam folder, double their open rates and, above all, being heard more by their audience.
I'm also available to speak at events, webinars and on podcasts where I can talk about "How to Avoid the Spam Folder, Double Your Open Rates and Win the RACE to the Inbox".